SnapCity is a game where users complete challenges all over the world and are rewarded in SnapTokens. These SnapTokens can then be used to create challenges for a user's friends or the general public. Additionally, SnapTokens can be used as money off in participating businesses, since businesses themselves can then create public challenges for all users. Challenges are completed by sending either photo or video proof, and user created challenges can be anything! The creator of the challenge verifies the submissions, and verified submissions can then feature on the in-app news feed, where the friends of the challenge creator or participant can like, comment and share the submission.