What is Augmented Reality? Augmented Reality is an exciting groundbreaking technology that creates a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. Using a smartphone or tablet, Augmented Reality superimposes layers of digital information on the world around us – with videos, photos, sounds and 3D animation. ICEJ AR has created some of the most eye catching and entertaining Augmented Reality (AR) Videoplay on the market. Simply download the app and Download marker and print then point your tablet / smart phone Back camera to scan the marker.